About Us


Husband and wife team, Amelia and Russell, with their 2 young children product testing, bring the most stylish and innovative baby and children products they can find to you, via UrbanBaby. com.au.

Proudly owned and operated in Australia, UrbanBaby is a small business success story, with 6 staff in the new Caringbah warehouse, servicing both Australian and a global range of customers for over 14 years.

With the humble beginnings of the UrbanBaby Padded Travel Cot Sheet, and after experimenting successfully with the sale of their favourite baby products UrbanBaby.com.au went live in 2002 with co-founders Linda and Christine.


The UrbanBaby Promise

We promise to provide our customers with prompt, efficient, reliable and friendly service. 

We are constantly looking for new products that will enhance your life as a parent and strive to make your online baby shopping experience easy and convenient. That’s why we confidently assure when you buy from UrbanBaby you will be 100% pleased with your purchase, or your money will be cheerfully refunded, guaranteed*. 

Please join our email list to get all our updates on new products and special sales.

We dispatch most items next business day. If you do have an order with some urgency, please call us and we will accommodate you as best as we can. We will notify you as soon as possible if there are any problems or delays in delivery. We will answer/return all e-mails/telephone calls as soon as possible on the same day or the next working day. We encourage your feedback and will respond promptly.


UrbanBaby Privacy Policy & Security

UrbanBaby is committed to keeping your personal data confidential and secure. We do not sell, rent or loan your personal information to others. However, we do use your personal data to process your order and to provide you with a more personalised service.

The UrbanBaby website is secure and is located within a secure server environment which utilises SSL (Secure Sockets Layer) .

UrbanBaby uses secure servers to protect your personal information, including your name, address, and credit card information. UrbanBaby uses the Stronghold secure server, currently the second best-selling secure server software, and in our opinion, the best product technically. It supports industry-standard 128-bit SSL encryption. When you enter your credit card number into the order form, it is transmitted across the Internet in an encrypted (scrambled) form and not decoded until we receive it. For added security, we also encrypt the credit card number when it is stored on disk and it is securely deleted after 30 days.

Shopping online is actually considered fairly low-risk. According to CNN, "The prevalent opinion. . . is that on-line credit card use is actually no riskier for consumers than traditional "low-tech" transactions. " You should feel as safe as you would using a credit card in a store or restaurant, if not more so.